Cohort

Sprint 01 of 05

Taste Sprint

Most designers choose a style by feeling and defend it with adjectives. In two days you’ll learn to name what you’re looking at, pick a style that fits a brief, and build a screen in it that you can explain line by line.

Waitlist

10 of 150 seats remaining

0 of 150 seats taken150 seats left

2 Days (Weekend)

Duration

Starts

₹2,500

+ GST

Investment

Cohort

Sprint 01 of 05

Taste Sprint

Most designers choose a style by feeling and defend it with adjectives. In two days you’ll learn to name what you’re looking at, pick a style that fits a brief, and build a screen in it that you can explain line by line.

Waitlist

10 of 150 seats remaining

0 of 150 seats taken150 seats left

2 Days (Weekend)

Duration

Starts

₹2,500

+ GST

Investment

Cohort

Sprint 01 of 05

Taste Sprint

Most designers choose a style by feeling and defend it with adjectives. In two days you’ll learn to name what you’re looking at, pick a style that fits a brief, and build a screen in it that you can explain line by line.

Waitlist

10 of 150 seats remaining

0 of 150 seats taken150 seats left

2 Days (Weekend)

Duration

Starts

₹2,500

+ GST

Investment

  • Name What You See

  • •

  • Nine Eras of Digital Design

  • •

  • The Five-Line Recipe

  • •

  • Banned Words, With Replacements

  • •

  • Six Tags for Every Reference

  • •

  • Three Directions, Two Killed

  • •

  • One Screen, Desktop and Mobile

  • •

  • Your Own Aesthetic

  • •

  • 90-Second Walkthrough

  • •

  • Name What You See

  • •

  • Nine Eras of Digital Design

  • •

Is this curriculum for you?

Do you also think like this?

If any of these feels familiar, you’re exactly who this curriculum is built for.

BEGINNER

“I know what I like. I can’t tell you why it works.”

You’ll learn the words for type, colour, surface, spacing and motion, and use them on real screens from every era since 1994.

1–3 YEARS

“A client says ‘make it modern’ and I nod and guess.”

You’ll turn vague words into five specific lines, then build a screen from those lines and defend each one.

3–5 YEARS

“I can defend my layout. I can’t defend my style.”

You’ll tag your references, write three directions and kill two in writing, so your style choice comes with a reason.

5+ YEARS

“I have taste. I can’t hand it to my team in a form they can build from.”

You’ll write a direction as a recipe that a team or an AI can follow, and kill two of your three options in writing.

Is this curriculum for you?

Do you also think like this?

If any of these feels familiar, you’re exactly who this curriculum is built for.

BEGINNER

“I know what I like. I can’t tell you why it works.”

You’ll learn the words for type, colour, surface, spacing and motion, and use them on real screens from every era since 1994.

1–3 YEARS

“A client says ‘make it modern’ and I nod and guess.”

You’ll turn vague words into five specific lines, then build a screen from those lines and defend each one.

3–5 YEARS

“I can defend my layout. I can’t defend my style.”

You’ll tag your references, write three directions and kill two in writing, so your style choice comes with a reason.

5+ YEARS

“I have taste. I can’t hand it to my team in a form they can build from.”

You’ll write a direction as a recipe that a team or an AI can follow, and kill two of your three options in writing.

Is this curriculum for you?

Do you also think like this?

If any of these feels familiar, you’re exactly who this curriculum is built for.

BEGINNER

“I know what I like. I can’t tell you why it works.”

You’ll learn the words for type, colour, surface, spacing and motion, and use them on real screens from every era since 1994.

1–3 YEARS

“A client says ‘make it modern’ and I nod and guess.”

You’ll turn vague words into five specific lines, then build a screen from those lines and defend each one.

3–5 YEARS

“I can defend my layout. I can’t defend my style.”

You’ll tag your references, write three directions and kill two in writing, so your style choice comes with a reason.

5+ YEARS

“I have taste. I can’t hand it to my team in a form they can build from.”

You’ll write a direction as a recipe that a team or an AI can follow, and kill two of your three options in writing.

Why your taste isn’t landing

Why can’t you explain
the choices you make?

Four habits keep good instinct from turning into work you can defend.

01

Your taste is a feeling, not a vocabulary

You say clean, modern, premium. Each word means five different things to five people. Nobody can build from it, and you can’t defend it.

02

Your references are a folder, not a system

Hundreds of saved images, none tagged with the one decision each one proves. A month later you can’t find anything, and you can’t say what you took from it.

03

You never test the direction you pick

Without two rejected options and written reasons, a choice is just a favourite. A hiring manager’s first question is what you didn’t do.

04

Your taste lives in your head, not on a page

Nobody else can build from it: not your team, not a developer, not an AI. Without a written recipe with real values, your direction only works when you’re in the room.

Why your taste isn’t landing

Why can’t you explain
the choices you make?

Four habits keep good instinct from turning into work you can defend.

01

Your taste is a feeling, not a vocabulary

You say clean, modern, premium. Each word means five different things to five people. Nobody can build from it, and you can’t defend it.

02

Your references are a folder, not a system

Hundreds of saved images, none tagged with the one decision each one proves. A month later you can’t find anything, and you can’t say what you took from it.

03

You never test the direction you pick

Without two rejected options and written reasons, a choice is just a favourite. A hiring manager’s first question is what you didn’t do.

04

Your taste lives in your head, not on a page

Nobody else can build from it: not your team, not a developer, not an AI. Without a written recipe with real values, your direction only works when you’re in the room.

Why your taste isn’t landing

Why can’t you explain
the choices you make?

Four habits keep good instinct from turning into work you can defend.

01

Your taste is a feeling, not a vocabulary

You say clean, modern, premium. Each word means five different things to five people. Nobody can build from it, and you can’t defend it.

02

Your references are a folder, not a system

Hundreds of saved images, none tagged with the one decision each one proves. A month later you can’t find anything, and you can’t say what you took from it.

03

You never test the direction you pick

Without two rejected options and written reasons, a choice is just a favourite. A hiring manager’s first question is what you didn’t do.

04

Your taste lives in your head, not on a page

Nobody else can build from it: not your team, not a developer, not an AI. Without a written recipe with real values, your direction only works when you’re in the room.

What do you actually get?

You finally get to
build a taste.

Four things you can do on Monday that you couldn’t do on Friday.

You can name what you’re looking at

You have the words for what you see on any screen, from any era, so you stop reaching for “clean” and “modern”.

You choose a style for a reason

You read a brief as constraints and pick a direction you can defend, not one you just like.

You can hand your taste to others

Your direction is written down clearly enough for a team or an AI to build from without you.

You can explain it out loud

You can say why a screen looks the way it does, to someone who isn’t a designer, and stand behind it.

What do you actually get?

You finally get to
build a taste.

Four things you can do on Monday that you couldn’t do on Friday.

You can name what you’re looking at

You have the words for what you see on any screen, from any era, so you stop reaching for “clean” and “modern”.

You choose a style for a reason

You read a brief as constraints and pick a direction you can defend, not one you just like.

You can hand your taste to others

Your direction is written down clearly enough for a team or an AI to build from without you.

You can explain it out loud

You can say why a screen looks the way it does, to someone who isn’t a designer, and stand behind it.

What do you actually get?

You finally get to
build a taste.

Four things you can do on Monday that you couldn’t do on Friday.

You can name what you’re looking at

You have the words for what you see on any screen, from any era, so you stop reaching for “clean” and “modern”.

You choose a style for a reason

You read a brief as constraints and pick a direction you can defend, not one you just like.

You can hand your taste to others

Your direction is written down clearly enough for a team or an AI to build from without you.

You can explain it out loud

You can say why a screen looks the way it does, to someone who isn’t a designer, and stand behind it.

What will you do?

Two days.
Three hours each.

Saturday you choose a direction. Sunday you build it. Everyone works alone, and the room decides things out loud.

Day 01 · Saturday

Choose a direction.

Nobody opens Figma.

  • Answer three screens cold, alone, before anything is taught, then see why adjectives fail

  • Decode nine eras of digital design, from the early web to the AI look of now, into five lines each

  • Get your own banned words handed back, with what you probably meant instead

  • Tag every reference: one tag, one sentence, one decision it proves

  • Find your own aesthetic, take something from the street, and read a brief as constraints

  • Write three directions, then kill two in front of the room

Output: Three direction cards, one chosen, and a recipe card for the one you kept.

Day 02 · Sunday

Build it.

No new theory.

  • Write your recipe from memory, then check it against your Saturday card

  • Direct AI one tag at a time, so what comes back matches your recipe, not the whole image

  • Build the desktop screen from the same starter file as everyone else, so the difference is yours

  • Score your own work: pass, fail or cannot tell, two points a line

  • Go to mobile, then restyle the same layout in a second recipe

  • Record your 90-second walkthrough

Output: One screen at two widths, v1 and v2, and a recorded walkthrough.

What will you do?

Two days.
Three hours each.

Saturday you choose a direction. Sunday you build it. Everyone works alone, and the room decides things out loud.

Day 01 · Saturday

Choose a direction.

Nobody opens Figma.

  • Answer three screens cold, alone, before anything is taught, then see why adjectives fail

  • Decode nine eras of digital design, from the early web to the AI look of now, into five lines each

  • Get your own banned words handed back, with what you probably meant instead

  • Tag every reference: one tag, one sentence, one decision it proves

  • Find your own aesthetic, take something from the street, and read a brief as constraints

  • Write three directions, then kill two in front of the room

Output: Three direction cards, one chosen, and a recipe card for the one you kept.

Day 02 · Sunday

Build it.

No new theory.

  • Write your recipe from memory, then check it against your Saturday card

  • Direct AI one tag at a time, so what comes back matches your recipe, not the whole image

  • Build the desktop screen from the same starter file as everyone else, so the difference is yours

  • Score your own work: pass, fail or cannot tell, two points a line

  • Go to mobile, then restyle the same layout in a second recipe

  • Record your 90-second walkthrough

Output: One screen at two widths, v1 and v2, and a recorded walkthrough.

What will you do?

Two days.
Three hours each.

Saturday you choose a direction. Sunday you build it. Everyone works alone, and the room decides things out loud.

Day 01 · Saturday

Choose a direction.

Nobody opens Figma.

  • Answer three screens cold, alone, before anything is taught, then see why adjectives fail

  • Decode nine eras of digital design, from the early web to the AI look of now, into five lines each

  • Get your own banned words handed back, with what you probably meant instead

  • Tag every reference: one tag, one sentence, one decision it proves

  • Find your own aesthetic, take something from the street, and read a brief as constraints

  • Write three directions, then kill two in front of the room

Output: Three direction cards, one chosen, and a recipe card for the one you kept.

Day 02 · Sunday

Build it.

No new theory.

  • Write your recipe from memory, then check it against your Saturday card

  • Direct AI one tag at a time, so what comes back matches your recipe, not the whole image

  • Build the desktop screen from the same starter file as everyone else, so the difference is yours

  • Score your own work: pass, fail or cannot tell, two points a line

  • Go to mobile, then restyle the same layout in a second recipe

  • Record your 90-second walkthrough

Output: One screen at two widths, v1 and v2, and a recorded walkthrough.

What you take home

Everything is yours
to reuse.

Templates and sheets you’ll use long after the weekend.

Day 01 · Saturday

Your direction, chosen

What you leave Saturday with.

  • Three direction cards, one chosen

  • Two killed directions, with reasons

  • Three tagged references

  • Your recipe card, plus the template

  • Six-tag sheet and reference rule

  • Banned-word replacement sheet

  • Aesthetic wiki routes and source list

Day 02 · Sunday

Your direction, built

What you leave Sunday with.

  • One screen at 1440 and 375

  • A second version in a new recipe

  • A 90-second recorded walkthrough

  • Tagged prompt patterns for AI

What you take home

Everything is yours
to reuse.

Templates and sheets you’ll use long after the weekend.

Day 01 · Saturday

Your direction, chosen

What you leave Saturday with.

  • Three direction cards, one chosen

  • Two killed directions, with reasons

  • Three tagged references

  • Your recipe card, plus the template

  • Six-tag sheet and reference rule

  • Banned-word replacement sheet

  • Aesthetic wiki routes and source list

Day 02 · Sunday

Your direction, built

What you leave Sunday with.

  • One screen at 1440 and 375

  • A second version in a new recipe

  • A 90-second recorded walkthrough

  • Tagged prompt patterns for AI

What you take home

Everything is yours
to reuse.

Templates and sheets you’ll use long after the weekend.

Day 01 · Saturday

Your direction, chosen

What you leave Saturday with.

  • Three direction cards, one chosen

  • Two killed directions, with reasons

  • Three tagged references

  • Your recipe card, plus the template

  • Six-tag sheet and reference rule

  • Banned-word replacement sheet

  • Aesthetic wiki routes and source list

Day 02 · Sunday

Your direction, built

What you leave Sunday with.

  • One screen at 1440 and 375

  • A second version in a new recipe

  • A 90-second recorded walkthrough

  • Tagged prompt patterns for AI

Frequently Asked Questions

Is this for beginners or experienced designers?

Both. The first ten minutes give everyone the same vocabulary, then the work branches to your level.

What do I need?

A laptop and Figma.

Do I start from a blank file?

No. Everyone builds the desktop screen from the same starter file, so the difference is yours.

Do I need to know the design eras already?

No. You’ll decode nine eras of digital design in the session, from the early web to the AI look of now.

How is my work assessed?

You score your own work: pass, fail or cannot tell, two points a line.

Frequently Asked Questions

Is this for beginners or experienced designers?

Both. The first ten minutes give everyone the same vocabulary, then the work branches to your level.

What do I need?

A laptop and Figma.

Do I start from a blank file?

No. Everyone builds the desktop screen from the same starter file, so the difference is yours.

Do I need to know the design eras already?

No. You’ll decode nine eras of digital design in the session, from the early web to the AI look of now.

How is my work assessed?

You score your own work: pass, fail or cannot tell, two points a line.

Frequently Asked Questions

Is this for beginners or experienced designers?

Both. The first ten minutes give everyone the same vocabulary, then the work branches to your level.

What do I need?

A laptop and Figma.

Do I start from a blank file?

No. Everyone builds the desktop screen from the same starter file, so the difference is yours.

Do I need to know the design eras already?

No. You’ll decode nine eras of digital design in the session, from the early web to the AI look of now.

How is my work assessed?

You score your own work: pass, fail or cannot tell, two points a line.